The federal government has launched an ad campaign in support of the Canadian Dental Care Plan (CDCP). As one of the largest social programs in Canadian history, the CDCP will make dental care more affordable for up to nine million Canadians, who are currently without insurance. The CDCP is currently open to eligible seniors, adults with a valid Disability Tax Credit certificate, and children under 18, and covers services like cleaning, fillings, dentures, and more – so Canadians pay less for healthy teeth.
To increase awareness and ensure more Canadians can benefit from the plan, ads promoting the plan will run until mid October on over several platforms including television, streaming services, relevant websites, social media and out-of-home ad spaces. On television, the ad will run on over 50 stations across English and French Canada.
As of today, more than 2.4 million Canadians have been approved to receive coverage under the CDCP and close to 650,000 of them have already received care. Because of the CDCP and the coverage it provides to Canadians, that comes to more than $442 million in dental expenses covered.
Currently, more than 20,500 providers are participating in the CDCP, representing 82% of active providers in Canada, offering a wide range of services such as cleanings, fillings and dentures.
For more information, visit Canada.ca/dental.
